In talks with founder of long successful retailer, Psyche

The North of England's leading retailer, Psyche, celebrates its 30th year in business in 2012. They stock brands such as Ted Baker, Alexander McQueen, Paul Smith and Gucci to name but a few. The independent clothing retailer is marking the occasion on 27 September 2012 with a lavish party at the store paul smith bags uk, which is based in Middlesbrough. Psyche was also recognised earlier this year for its contribution to the industry when managing director, Steve Cochrane, was invited to St. James Palace to meet with Prince Charles and the British Fashion Council. Psyche is recording its highest level of sales for a decade, in part due to investment into its online shopping portal which receives over 200,000 hits per month. We caught up with Cochrane to find out more of the back story.
 
Why do you think you’ve remained such a successful retailer over such a long period and a fashion landscape that has seen plenty of changes over the years?
Part of the philosophy of Psyche is ‘Kaisen&rsquo paul smith multi colour stripe bags;, the Japanese practice of constant improvement and by following this ethos we have ensured the store has remained fresh, interesting and relevant. The most recent testament to this is the store’s current series of major re-fittings paul smith bags, which keeps it new and cutting edge, whilst continuing to present the very best in customer service excellence. We have always reacted to our customers and what they want and have come to expect – they have responded with their continued loyalty to the store and our brands. And whether it be 30 years ago, when I founded the business, or today’s climate, my passion for the industry has never dwindled and I think this has been integral in seeing Psyche through paul smith holdall bags.